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Ipsogen, Inc.

Print Samples

Ipsogen (now a subsidiary of Qiagen) develops and markets molecular diagnostic tests for blood cancer and related diseases. We created a distinctive brand approach for their US market.

Ipsogen’s printed materials primarily address the clinician and, secondarily, the patient. They visually connect the company with blood disorders, and communicate caring, competency and professionalism. Test flyers provide complex scientific and technical information in a comprehensible and easy-to-read format.